Why 1% of every sale goes to climate
We commit 1% of every sale to verified carbon removal through Stripe Climate. Here's what that means, why we calculate it on revenue instead of profit, and where the money goes.
**Short version.** We give 1% of every dollar of revenue to verified carbon-removal through Stripe Climate. Not 1% of profit. Not "a portion of proceeds." 1% of every sale, calculated monthly, paid into the same registry that funds frontier carbon-capture research.
What 1% looks like
Most "we donate" commitments are vague by design. "A portion of proceeds" can be anything. "Sustainable business" can mean using recycled paper for the packing slip.
We wanted to make ours mechanical. Every sale we book gets multiplied by 0.01. At month-end, that number is what Stripe Climate gets. There's no rounding down, no "after operating expenses," no opt-out by category.
Why revenue, not profit
Profit is a fluctuating number. A small team like ours could have a margin month, a flat month, a money-losing month. If we tied our climate commitment to profit, the climate commitment would fluctuate too, and it would shrink exactly when the business needed to grow.
Calculating on revenue means the contribution is predictable for us and for the partner. We know what we owe. They know what to expect. There's no quarterly conversation about whether we can afford it.
What Stripe Climate funds
Stripe Climate aggregates contributions from companies like ours into Frontier, a fund that pre-purchases carbon removal from emerging permanent-storage technologies: direct air capture, mineralization, ocean alkalinity, biochar. The goal is to scale technologies that can pull CO₂ out of the atmosphere for thousands of years, not just offset short-term emissions.
We chose this over tree-planting offsets or traditional carbon credits because the technology is verifiable and the timescale matches the problem.
What we don't claim
We don't claim Standard Blanks is carbon-neutral. We don't claim our products are sustainable. The wholesale apparel supply chain is complicated, and most of the carbon in a printed t-shirt was emitted long before it reached our storefront.
We claim what's true: 1% of every dollar that comes in goes back out, into something we believe will matter in the long run.